Why is blogging important for personal branding

Mitja, September 14, 2016

We are all trying to build a personal brand. Whether you are looking for better job or owning a (successful) business we are all working towards a better online reputation.

This is especially important today when almost anyone can go online to look you up and almost all there is to know about you is only a few clicks away. Just google your name and try. This is why building a personal brand has never been more important for the (business) success.

So why should you build your personal brand?

Building a recognizable personal brand opens professional opportunities: it can be industry recognition, better contacts and clients for your company, better job, or even driving direct sales.

OK, personal branding in important. Where to build your personal brand?


The best way promoting your personal brand in person is by participating (maybe even speaking) in networking events, conferences and other professional events.


The biggest social media presence for business is LinkedIn. Make sure your LinkedIn profile aligns with your personal brand and includes industry-relevant keywords. You can also use inside tools for blogging,

Other social/media presences

Twitter, Facebook, Instagram, Google+ etc., Just make sure you’re only posting what you’d be comfortable sharing with the general public and that your posts fit your personal brand.


You need to own yourname. or a website that aligns with your name. Depending on your industry, how much time you have and if you can accept criticism (some simply cannot stand criticism), you should either start a blog or have a static homepage. Those who blog will have a better results than those who don’t because blogs rank higher in search engines and contribute more to your expertise over time. But you have to invest more effort.

The business benefits blogging can be powerful: they can drive traffic to your website, convert that traffic into leads, SEO, affiliate sales) and maybe most important – establish authority, your personal brand.

The best blogs answer common questions their users and customers have. If you’re consistently creating content that’s helpful for your target user/customer, it’ll help establish you as an authority in their eyes.


For example:

• If users find answers to their common questions via blog posts written by you, that will establish trust – even before they were interested in purchasing anything from you.

• Users that have been reading your posts will normally enter the sales process more educated. That makes for a far more productive conversation than one held between two relative strangers.

• Users will view you as a thought leader. They will connect with your brand on a personal level.

To keep your brand going you need to do as much as possible in your power to increase your visibility in your industry. Make sure you continue to develop your brand by attending industry conferences and by participate in as many professional events as you can. Start your own blog, choose a remarkable name for it and grow your professional network through writing articles or blogs about your skills and your expertise.

No matter what industry you are in and what (social) media platforms you use to build your personal brand, don’t forget your main goal is to help and stand out. Be creative. Grow.

Want to build your personal brand in Fashion Industry?


Try our fashion oriented personal blog called Adriana. It is a visually appealing fashion blog, designed with bloggers in mind – it’s easy to use, it loads fast and is ready to be monetised with ‘Shop My Closet’ widget, for collection showcasing.

  • Andrej

    Great article. Thank you for sharing your knowledge with us.